Dominica Update
Shenseea performing during Dominica's WCMF in 2022

WCMF Influencer Trip Results in Viral TikTok Videos

Zapwater Communications, Dominica’s North American representative, worked with Dominica to host micro travel influencer, Texas-based Coco Bates, from October 21 – 31, 2022. Coco has 11,4000 Instagram followers and 4,000 TikTok followers. Overall, Coco’s Instagram content resulted in 68 posts, 14,100 total reach, 772,300 impressions, and $178,400 in estimated media value (EMV). All content can be found below:

10 Instagram Reels

5 blog posts

1 – The Only Dominica Travel Guide You’ll Ever Need

2 – Dominica’s World Creole Music Festival

3 – 2 Things To Do While in Dominica

4 – Where To Stay In Dominica

5 – 3 Reasons Why You Should Visit Dominica

Overall, Coco’s content performed incredibly well! With a high reach and strong EMV (estimated media value) of over $175k, Coco’s content is authentic and resonated well. Outside of her contract, Coco even shared more than four posts on TikTok with two going viral – one highlighting WCMF and another showcasing her reaction to her treehouse accommodations at Manicou River.

Posted TikToks include:

WCMF – 124.5k views, 19.6k likes, 85 comments, and 208 shares

Manicou River – 227.4k views, 47k likes, 742 comments, and 1.1k shares

Ti Tou Gorge – 3.2k views, 221 likes, one comment, and one share

Sulfur springs – 1.2k views, 101 likes, two comments, and six shares

Shenseea performing during Dominica’s WCMF in 2022