On July 7, 2022, Discover Dominica Authority and its France Market Representative, TQC – Expression Group, held a 1-hour webinar presentation targeting trade professionals within Metropolitan France. Invitations and reminders were published on My Secret Travel B2B platform. Discover Dominica Authority provided the general destination updates for the webinar. The objective of the webinar was to train and inform the French trade about Dominica’s tourism assets with a focus on Summer 2022 for last minute sales. The teams highlighted the preserved nature of Dominica and reminded the travel professionals of the must-see attractions in Dominica. This attracted the interest of the tour operators who may be willing to develop new products. Travel agents were also encouraged to propose Dominica to their clients looking for Caribbean vacation options.
The webinar was attended by 35 attendees. The video is accessible here.
