Representing Dominica in the UK, Brighter Group participated in the Caribbean Tourism Organization’s Meet the Media Event on January 25, 2022. The event was a great success involving 1-on-1 meetings with a mix of travel journalists and bloggers from top UK consumer and trade publications. Recent news and updates from the island covered air access, destination branding, hotel developments, resumption of ferry services with the French West Indies, and an overview of Dominica’s tourism products. It was a fantastic opportunity to establish relationships with the different media for coverage opportunities in 2022 and to keep Dominica at the forefront of their minds. There were many compliments on the new logo and people wanting to experience Dominica for themselves. Cruise specific information was also shared with a leading UK cruise journalist.