Dominica Update
DDA\s German Representative at ITB Berlin

Marketing Efforts Increase in Germany Market

Tropical Consult, Discover Dominica Authority’s representative in Germany-Austria-Switzerland, was present at ITB 2023 at the AGK/CTO booth and had the opportunity to meet several business partners.

With about 5,500 exhibitors from 161 countries, the World’s Leading Travel Trade Show ITB in Berlin maintains its position as the leading platform for the global travel industry. Over the three business days a total of 90,127 attendees from more than 180 countries were in Berlin. Following the break due to the pandemic and taking as its slogan ‘Open for Change’, the World’s Leading Travel Trade Show was back for the first time as an exclusively B2B event and confirmed its standing as the leading platform of the global travel industry.

Nineteen meetings were held with tour operators from Germany, Austria, Switzerland and Sweden, including seven new tour operators who will most likely begin offering Dominica to their customers as a new destination. The interest in Dominica was very high this year as a nature, adventure, and luxury destination.

The industry expects 2023 to be a record year despite economic challenges. Fully booked halls on the trade show’s return and personal contact is considered crucial for tourism as a people’s business. Dominica received a positive response to the three-day focus on B2B customers with growth in leading international buyers. At ITB Berlin, the international travel industry was delighted with the huge demand and desire for travel, despite the challenging market situation.