Dominica Update
Travel group at Red Rocks, Calibishie on recent fam trip

Work Continues Within the North American Market, a Key Source Market

Discover Dominica Authority (DDA) recently hosted a travel advisors’ familiarization trip from February 27 to March 5, 2023. The group of travel advisors comprised of two American advisors, one Canadian advisor, and Jerry Grymek (DDA’s North American representative) as group escort. The group spent five full days on the island to familiarize themselves with various tourism product offerings including accommodation, cuisine, and activities. Gaining first-hand destination allows the group to provide insightful recommendations and helpful tips on the destination and its products to their clients. While the activities are certainly a highlight of these trips, the advisors indicated that their favorite aspect of the trip was the ability to get to know the destination and build meaningful relationships.

Additionally, DDA hosted an influencers’ press trip from March 13 – 18, 2023 comprised of three influencers, one videographer and one photographer. Each group member has impressive social media followings and engagements. The USA-based team aimed to capture the best content from the island across eco-conscious, light adventure travel, unique experiences, and budget-friendly interests. The group’s itinerary was thoughtfully organized to feature the destination’s pillar products. The trip’s main objective was to promote the island’s hidden gems by adding a personal spin on things, thus avoiding repetitive content.

Both trips are intended to educate the travel advisors and influencers about the destination, so they can effectively promote it through their various channels.