The Nature Island is once again being featured in Canadian media. A radio segment on Dominica was presented by Destination Marketing Manager, Kimberly King, on The Informed Traveler Radio show in Canada. The radio show targets travelers by providing the latest travel news and information, allowing its audience to make informed travel decisions.
Canada is one of the destination’s key source markets. Its key activities include hiking, snorkeling, wellness and diving. Service workers and professionals are a dominant demographic of this market, and 52% are between 35-65 years of age. Canadians mainly travel to Dominica from the provinces of Ontario and Quebec, of which they made up just over 3% of all arrivals in 2022.
Tune in to the Dominica section to discover more about the island, including why we are a global travel multi-award winner! Dominica’s section begins near the 11:55 mark for roughly 15 minutes.