Discover Dominica Authority hosted Swedish journalist, Karin Wimark, on a press trip from April 22-30, 2022. Wimark will produce an article on Dominica to feature our nature, outdoors, hiking, waterfalls and adventure, as well as our food, people, culture and various accommodations.
The outcome of the press trip is expected to result in an 8-12 page piece in the Vagabond magazine with large images and text, plus a guide for where to stay, where to visit and where to eat. The Vagabond magazine reaches approximately 150,000 readers per issue with eight issues per year. Additionally, the magazine has 38,000 Facebook followers, 11,400 Instagram followers and 350-400K page views per month on their website. The writer will also promote the island by generating organic social media posts while on island.
Press trips are a key strategy in the travel and tourism industry’s public relations toolbox. It can generate positive publicity about the destination and provide the media with a personal experience to share with their audience.
DDA extends gratitude to hotel partners Cabrits Resort & Spa – Kempinski, Secret Bay and Hibiscus Valley for providing complimentary accommodation to the journalist while experiencing the Nature Island.