Zapwater Communications, Dominica’s North American representative, worked with Dominica to host micro travel influencer, Texas-based Coco Bates, from October 21 – 31, 2022. Coco has 11,4000 Instagram followers and 4,000 TikTok followers. Overall, Coco’s Instagram content resulted in 68 posts, 14,100 total reach, 772,300 impressions, and $178,400 in estimated media value (EMV). All content can be found below:
10 Instagram Reels
- 1 – Fort Young Hotel
- 2 – Ti Tou Gorge
- 3 – Sulfur springs
- 4 – Fort Young Hotel
- 5 – WCMF
- 6 – Trafalgar Falls
- 7 – Dominica highlight
- 8 – Manicou River
- 9 – Trending Reel audio
- 10 – Manicou River
5 blog posts
1 – The Only Dominica Travel Guide You’ll Ever Need
2 – Dominica’s World Creole Music Festival
3 – 2 Things To Do While in Dominica
5 – 3 Reasons Why You Should Visit Dominica
Overall, Coco’s content performed incredibly well! With a high reach and strong EMV (estimated media value) of over $175k, Coco’s content is authentic and resonated well. Outside of her contract, Coco even shared more than four posts on TikTok with two going viral – one highlighting WCMF and another showcasing her reaction to her treehouse accommodations at Manicou River.
Posted TikToks include:
WCMF – 124.5k views, 19.6k likes, 85 comments, and 208 shares
Manicou River – 227.4k views, 47k likes, 742 comments, and 1.1k shares
Ti Tou Gorge – 3.2k views, 221 likes, one comment, and one share
Sulfur springs – 1.2k views, 101 likes, two comments, and six shares
